YooJeong(Mia)'s Blog

On average, around 6,000 tweets are tweeted on twitter every second, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. Surprising, isn't it? While I began taking Social Media Marketing course, I signed up my Twitter account for the first time in my life! Along with my classmates and professor, I followed several organizations that I thought it could help me build my own brand. Recently, I have followed 'Korean Air', 'Nat Geo Travel', 'Nat Geo Photography', 'Airbnb', 'Canon USA Imaging', and 'Canon USA Corp.' Twitter accounts. As you can see, all the accounts I have followed are related to photography or travelling, and that's what I'm most interested in, taking photos while travelling around the world. By following these certain Twitter accounts, I'm sure that I could get more information and learn about each organization's upco...

Why is it important to market yourself? How can you build your brand online? How to survive in the deluge of information depends on how we market ourselves differently from others. Even though information technology keeps on developing and replaces many of the works to computer-based systems, we still have a tendency to meet people in person. And, 'I' as ourself can just be a single unique brand that can not be compared with anyone else in the world, so it is important to market ourselves. In addition, by combining the characteristics of the two factors : human and information technology; we can market ourselves using the social media to distinguish ourselves and make us more special. And by using this service, we would be a great opportunity to highlight our strengths.   One of the best way to market ourselves is to build my own brand online. To do so, we need to be first aware of the meaning of a brand, which is quite dif...

In 2018 Winter quarter, I am taking 'Social Media Marketing' because it is an online course. I had trouble adding my classes as it all conflicted each other and found that online course could solve this problem for me. Also, my first major is English Literature and Language and my dual major is Business Administration and thought that this course could help me know more about marketing using social media. By taking this course, I hope to learn about the benefits of using social media in marketing strategies and how to apply them in real business situations. We all know that social media, such as Facebook, Instagram, Twitter and etc, is an important tool in information era today and a lot of people are now using them around the whole world. I am concurrently taking 'Marketing Research' in University of California, Riverside main campus this quarter, and think it is a great opportunity to use the methods I learn in this online cou...