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Showing posts from February, 2018

Week 7 ③ : Strengths and Weaknesses of Using Social Media Networks and Online Communities/Groups to Facilitate Business Networking and Potential Market Research

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Hello everyone, it's already the end of February and week 7! It's quite chilly these days, so keep yourselves warm everyone! The assignment that we did for this week was interesting. It was my first time to join an actual online community and to communicate with the members! My previous online communities were just for school work which was just used to upload important upcoming events or assignment due dates, so there were absolutely no interaction between the members. Now that I think about it, that wasn't really a 'community'.   However, the groups I participated just a few days ago were very informative and responsive. Many members were willing to share their thoughts and ideas by commenting and pressing the 'like' buttons. Especially, in the "Travel Community" group I really liked how people were suggesting the best places to visit and to eat (delicious food is definitely an important factor). I think that group can be help...

Week 7 ② : Participating in Facebook "California Photography" Group

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The second online group I joined is also in Facebook and the name of the group is called "California Photography." In the 'About' section, their description is "Welcome to California Photography to share photographs and memories of our Golden State." There are 6,748 members in this group and I am one of them, including 6 admins and moderators. In this community, members upload their photos that are taken in California. All of the pictures are really fascinating and make me want to grab my camera and visit that places someday! I really think the 'Recommendations' section is useful because the members in the group actually recommends that places by posting a photograph that one has taken of oneself. 

Week 7 ① : Participating in Facebook "Travel Community" Group

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  As can be seen from the screenshot above, the first online community I participated for this week's assignment is a public group in Facebook called "Travel Community" . In the description section, the group introduces itself as 'a place for like-minded people to engage with others that love to discuss travel.' There are 21,173 members in this group which include 4 admins and 7 moderators.     I commented to a member of the group who was concerned about whether to book a hotel room or choose Airbnb because he is going to travel internationally for the first time. From my own experience of travelling to Paris, I recommended him to choose Airbnb :) In addition, this was a post by a new member (just like me) discussing about her brilliant idea of starting a podcast about people who have gone on an adventure to research something they are passionate about or to uncover a mystery, I definitely thought it was an amazing i...

Week 6 : Blog Stats

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    By clicking the 'STATS' section, I could see amazing data about my blog! Let me first answer simple questions required for this week's assignment. How many total views did you have last month? 450 views How many followers do you have? 10 followers What are the traffic sources URL’s? https://elearn.extension.ucr.edu / http://m.facebook.com https:// www.facebook.com/   What country is most of your audience in? United States What browser do most of your views come from? Firefox(45%) What is the percentage breakdown by operating systems? Windows (53%) Which post had the most views? "Week 3 : How can using a Twitter help build my brand? What are the strengths and weaknesses of using Twitter as a SMM tool? "(231 views) The outcome was very interesting! Not only people in the United States visited by blog, but also people living in Poland, Ukraine, and Geramany viewed by blog. Going worldwide, huh? In addtion to that I was really surpr...

Week 5 : Summary and Findings of the Case Study

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Wasn't the statistics about social media interesting? Well, definitely I was! I wonder how they found that all out.   As I premise that all of you have gone through the case study for this week's assignment, I would briefly summarize the case and share what I found out from that. First study was about 'Facebook Marketing'. It shared strategies on how to market on Facebook using pages, ads and groups. The second case study was about the 'timing' of social media such as Twitter, Facebook, and Blog. Finally, the last article was about applying previous two cases into a real case of 'Zappos'.   First of all, using ads on Facebook for marketing was very interesting. I have seen ads very frequently but I did not know there were so many types of ads to use. For example, there are ads that direct to Facebook pages or to a site, ads that promote a Facebook event, and ads f...

Week 4 : VLOG

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Hello everyone, how have you been? It's already February! This week's assignment was to upload our video on YouTube. In the video, I briefly talked about my background information, marketing strengths, marketing objectives, and why I value social media as a marketing tool. Since it was my first time to upload a video on a public platform like this, I had trouble with filming, editing, and uploading. I also had to make a thumbnail picture because I did not want my face to come up before watching a video! VLOG was not an easy work, but I think it's worth a try!  Check out my video for more information by simply clicking the play button down below :)